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General SEO

SEO – From backlink building to link removal to Negative SEO

A few years ago SEO was all about back link building. Site owners and webmaster were crazy about backlinks.

There was no strict rule about backlink creation, quality and quantity.

But now it has all changed

SEO is now divided into two parts

1-      Link Building

2-      Link Removal

Link Building – Google’s algorithms come with lots of rules and regulation about backlinks. Now link building is more focused on relevancy

  • Relevancy of Content
  • Relevancy of Niche
  • Relevancy of Anchor Text
  • Relevant Authority of linking site

So now link building game is all about how relevant your backlink is; if it is not relevant then it is of no use.