If blogging is all about content then, why we need SEO?
Yes, it is true that content is core of blogging but there are other various activities also need to be done in order to make a successful blog and SEO is one of those activities.
Let me explain its need in more details.
We start a blog so that more and more people read whatever we are sharing. People come to your blog either directly typing your blog name or through search engine (People search for something and your page came into result) or through referral (when some other blog put a link to your blog on his/her page).
Direct Traffic – A Brand things
People only remember name of those sites which has already established itself as a brand (e.g. mashable) so in the beginning it is very hard for you to get massive direct traffic until you are a celebrity.
Referral Traffic – It takes time
Referral traffic also builds with time. You have to continuously write very high quality article so that people add your articles in there reference section.
Alternatively you have to put lots of money in buying referral source links (note here we are not considering whether link is dofollow or not).
Search Engine Traffic – Reason why SEO exists
Third and most popular source of getting high quality traffic is ‘Search Engine traffic (Also Known as Organic Traffic)’.
Millions of people use different ‘search engines’ to search solution to their problem. If your site starts ranking on first page for relevant search term then you will get lots of free targeted traffic.
But it is not as easy as it appear to be on first page of top search engines.
Every search engine has its own algorithm to search result and to sort them.
SEO is a process that tell search engine algorithm that we (your blog/website) are providing solution/information about a search term or search phrase.
So when a people search for some information about a topic that your blog provides then SEO helps search engine to rank your website according on search result page.
E.g. If someone want latest cricket news then search engine will provide those sites on first page that is providing cricket news.
Black Hat SEO vs White Hat SEO
Every good thing always has its counterpart bad thing. Same applies with SEO.
There are two type of SEO
- Black Hat SEO
- White Hat SEO
Black Hat SEO – This is an unethical way to get success quickly; but success achieved using black hat techniques are temporary and you will sooner or later ended with a search engine penalty.
Black Hat SEO includes using automated tools to create backlinks, fake traffic and other unethical ways to rank in SERP.
e.g. ‘Keyword Stuffing’, ‘Back door pages’, ‘Fake Traffic’ and ‘Automated link creation’ etc.
White Hat SEO – White hat SEO follow standard guidelines described by different search engines. This mode of SEO takes time to show results but once you start getting result it will remain there for life long.
Now from here onwards whatever tips and tricks I’ll share that will belong to ‘White Hat SEO’ only.
Core of SEO
First of all one thing should be clear to all of you that – SEO doesn’t mean to create content for Search Engine targeted.
If you do so then you will ended up empty handed.
“SEO guidelines clearly states that SEO means creating content that is fresh, unique and useful for humans and on the same time it should be search engine as well.”
Type of SEO (We are talking about White Hat SEO)
1- On Page SEO
2- Off Page SEO
On Page SEO – As the name suggest, all SEO tricks and tips that we implement in our page comes under On Page SEO e.g. ‘Content’, ‘Keyword Placement’, ‘Interlinking’, ‘URL Structure’, ‘Meta Tags’ and ‘Smoot Site Navigation’.
Off Page SEO – All the SEO implementation that is out of our blog or website page comes under Off Page SEO e.g. ‘Backlink Creation’, ‘Anchor Text Management’ and ‘Social Signal’ etc.
Terms that is widely use in SEO world
- Long Tail Keywords
- Link Juice
- Anchor Text
- Keyword Density