What is On Page SEO?
As the name indicates, it is the techniques to improve your search engine ranking by putting effort on your on page elements.
Let me make the SEO learning more basic and conversational.
What are your on page elements?
Or in more simple words
What all you have on your webpage that can be optimized?
Normally a webpage contains
You are learning quickly…..
On page Optimization cover the optimization of above 5 components of a page.
Let’s discuss each one in detail
Every webpage has its own URL (Uniform Resource Locator) or web address.
A perfect URL must be
2- Short and meaningful
When we say structured, that means It must tell search engine the categorization to make it more relative to the content available on the page.
Above URL is an example of good URL. It has proper categories that tell search engine that this page contains information about ‘LumiaAsha’ smart mobile phone that belongs to Nokia.
Example of a Badly URL
Above URL is just telling search engine that domain name is LetMeShop and level-1 category is mobiles but rest is not meaningful.
SEO Tips for URL
1- Put your related keyword in it
2- Keep it structured (add categories or publish date etc.)
3- Don’t make it lengthy
4- Avoid stop words (e.g. A, an, the, and, or etc.)
5- It must be meaningful.
Note: – URL is also helpful from anchor text perspective because usually people use keywords from your URL as anchor text while linking with you.
2- Title Tag
After the content of page ‘Title Tag’ or ‘Title’ of a webpage is second most important factor that influence your on page SEO.
I have written a detailed article that covers all aspect of creating an Eye Catchy and SEO friendly Title
In blogging world there is a golden rule – “Content is King”
No matter which search engine you are targeting or search engine using new algorithm, content will be the main ranking deciding factor.
High quality content has following qualities
- It should provide ‘solution to problem’ or information.
- It should be unique.
- It should be complete.
- It should be error free (spelling mistakes and grammatical errors).
- It should be relevant to Topic.
Now question is how we should optimize our content?
1- Mark your keyword or ‘keyword phrase’ as bold and/or underline.
2- Put your keywords in first two paragraphs and in last paragraph.
3- Don’t put keywords unnecessarily. It should be natural.
4- Don’t try to manipulate keyword placement.
5- Use Headings to describe your paragraphs.
How you will know whether your content is of high quality or not?
It is a million dollar question. If people automatically start linking to your article as reference that means your article is of high quality.
Once people will start linking to your content, search engine automatically put your article on better position in SERP.
Usually people forgot or ignore to optimize images available on their webpage. Image is an important component of page and it plays an important role in On Page SEO.
I have written a detailed article that cover all SEO Tips related to ‘Image Optimization’
SEO Tips for Image Optimization
1- Use hyphen ‘–’ instead of blank space in image name (e.g. best-seo-tips.jpg).
2- Use keywords in image name as well.
3- Put your keywords in ‘ALT’ attribute of image.
4- Put your keywords in text around the image.
On Page optimization is not limited to ‘Content’, ‘Title Tag’, ‘Image’ and ‘URL’. Links (navigational links’ available on page is also important factor for On Page SEO.
SEO Tips for Link
1- Your page must have links back to category (if applicable)
2- Your page must have links back to home page.
3- There should not be any broken link on any page.
4- Your site navigation must be smooth and user friendly.
5- You must interlink your related articles in your posts.
Apart from above SEO tips there are things that are important when it comes to decide overall performance of a webpage.
Page loading speed – Don’t use heavy images or plugins that make your page loading slow. Page loading speed is also play an important factor in deciding your SERP ranking.
Page Layout – Your web page must be attractive, eye pleasing and user must be able to locate content easily.
Note: – We will cover ‘Keyword’, ‘Keyword Density’ and other SEO related topic in our coming articles.