1- Setting all pages to ‘NOINDEX’
Yes, this is the number 1 mistake made by most of site owners. They set their website and pages as noindex.
When a Google Bot or other search engine’s bot visit your page and found NOINDEX Meta tag then it doesn’t index your site and your site will not be available on search engine.
If you don’t find your website or pages after making it live then check if there is an NOINDEX tag on page. If it is there then remove it from proper place.
2- Not using Anchor text for internal links
Many times we just put the URL of our internal posts/pages without using any anchor text; according to SEO it is waste of interlinking.
Always use proper ‘Anchor Text’ no matter whether it is internal link or external link.
Avoid using ‘Click Here’ or ‘Read more’ anchor text wherever possible to utilize Anchor text property effectively.
3- Use what people search on search engine
Usually website owner used such terms for their Title or Keyword phrase that is not generally search by internet user.
e.g. “Mt. Everest Height” is a bad keyword phrase because a general user will search – “What is the height of Mount Everest”.
So think in terms of internet user because ultimately they are going to search and read your article.
4- Setting Title Tag automatically
Title tag is one of the most important factors that decide your ranking in SERP; don’t use automatically generated Titles.
Do some research on search engines and select some meaningful title that usually people search.
Read: – How to create Eye Catching Search Engine Friendly Title
5- Don’t ignore internal linking
Usually people are too lazy in internal linking. Internal Linking not only give life to your old but important article but it also helps to bot to explore your site.
Interlinking SEO Tips- Too much interlinking is not good in respect of your readers and search engine both. Try to limit 1-2 interlink for every 500 words.
6- Using Same Anchor text for backlink
Usually People target a single keyword as anchor text for all their backlinks to target first page in SERP for that keyword.
Google has recently penalized those sites that were heavily focusing on single keyword as anchor text for their thousands of backlinks.
Google suggests use more than one keyword or keyword phrase as anchor text. This is known as ‘Anchor Text Diversity’.
7- Keyword Stuffing
One of the biggest mistakes that usually done by bloggers and content writer is ‘Keyword Stuffing’. They have a perception that more occurrence of ‘Keywords’ or ‘Keyword Phrase’ in a page make it more optimized but it is totally wrong.
Don’t put your keyword unnecessarily in every line. Search engine algorithm will consider it ‘Keyword Stuffing’ and your reader will find it annoying. So you will get negative response from your user and search engine both.
Suggested Keyword density for an article should be around 1-2% (but my personal suggestion is try to write naturally then it will automatically come as balanced Keyword Density).
Keyword Density- Occurrence of a specific word in respect of every 100 word is known as ‘Keyword Density’ for that word.
E.g. If your article is 500 word long and your keyword (e.g. SEO) is coming 10 times then your keyword density will be
(10/500)*100 = 2%
Note: – While evaluating the Keyword Density search engine ignores the stop words from your page.
Stop Words- These are words that commonly used in day to day grammar e.g. ‘a’, ‘an’, ‘the’ etc.