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SEO Tips

Does having keywords in domain name help SEO?

In this article, we’ll test the authenticity of one of the most popular SEO Tips – “Having keyword in domain name is guarantee of high positing in SERP”.

To test the above SEO Tips, I have done following steps.

1- I have chosen one of the most competitive keyword ‘SEO’ and search for this keyword in three different search engines (Google, Bing and Yahoo).

2- I have analyzed the domain name of first 10 result (excluding paid ads) displayed by these search engines.

Note- We are just testing the ‘Keyword’ in domain name not in whole URL.

 

Google Keyword, SEO Tips, Keyword, Keyword in Domain name, Search Engine analysis, SERP

Google Search Engine Result

 

Google Keyword, SEO Tips, Keyword, Keyword in Domain name, Search Engine analysis, SERP

Google Search Result – Graph

Observation from Google Search Results

1- 50% domain displayed on first page for ‘SEO’ keyword have keyword in their ‘Domain Name’.

2- Top two places were captured by domains that doesn’t has ‘SEO’ keyword in their name.

 

Yahoo Search Engine, Google Keyword, SEO Tips, Keyword, Keyword in Domain name, Search Engine analysis, SERP

Yahoo Search Engine Results

 

Yahoo Search Engine, Google Keyword, SEO Tips, Keyword, Keyword in Domain name, Search Engine analysis, SERP

Yahoo Search Result – Graph

Observation from Yahoo Search Results

1- 60% domain displayed on first page for ‘SEO’ keyword have keyword in their ‘Domain Name’.

2- Top place was captured by domain that doesn’t has ‘SEO’ keyword in their name.

 

Bing Search Engine, Google Keyword, SEO Tips, Keyword, Keyword in Domain name, Search Engine analysis, SERP

Bing Search Engine Results

 

Bing Search Engine, Google Keyword, SEO Tips, Keyword, Keyword in Domain name, Search Engine analysis, SERP

Bing Search Result – Graph

Observation from Bing Search Results

1- 50% domain displayed on first page for ‘SEO’ keyword have keyword in their ‘Domain Name’.

2- Top place was captured by domain that doesn’t has ‘SEO’ keyword in their name.

I have done the above test with several different keywords e.g. ‘Blogger’, ‘SEO Tips’ and ‘blog’; result was more or less same in all cases.

Conclusion

Having keyword in domain name is good but it doesn’t guarantee that your blog/website will be on Top for that keyword search.

So while choosing your domain name don’t put restriction that you will include a keyword in domain name any how. There are other factors as well that decides your ranking in SERP.