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CPC or CPM | How to choose best online marketing plan

Let’s assume your banner’s Click through rate is 0.2% (means 2 visitors out of every 1000 visitors click on your banner). Charges for CPC are $0.5 per click and charges for CPM are $5 (for every 1000 impression). You plan to buy 100000 impression that means you will pay 5*100 = $500 As your CTR is 0.2% so in […]