1- SEO Stands for ‘Search Engine Optimization’. SEO is a process to optimize your website to improve your ranking in SERP.
2- SEO can be divided into two parts ‘On Page SEO’ and ‘Off Page SEO’.
3- On-page SEO covers putting right keywords in right place, ‘site navigation’, ‘content quality’, ‘page loading speed’, ‘your sitemap’ and ‘your internal linking strategy’.
SEO Tips related to On Page SEO
4- Title tag of your page is very important. Put your all-important keywords in it wisely. Put your Primary keyword in the starting of title and then your secondary and other keywords. Title tag is core of on page SEO.
5- Try to keep your Title length under 60 characters as most of search engine supports 60 characters only in Title.
6- If your Title is contain more than 60 characters then search engine re-write your article automatically and you may lose your keyword placement benefit.
7- URL is another important place of on page SEO. Put your primary keyword in URL and don’t make it lengthy.
8- Avoid stop words in URL (e.g. a, an, the etc.).
9- Quality content is backbone of on page SEO. If your content is not of high quality then all your effort that you have put in on page SEO is of no use.
10- Highlight your keyword or keyword phrase by making them bold or underline or Italic.
11- Don’t try to put your keywords in every line of article as it may make it spamy and Google can penalize you for ‘Keyword Stuffing’.
12- Interlinking (linking back your old article) is very important part of on page SEO.
13- Don’t interlink more than 2-3 article in an article otherwise it will be annoying for your readers.
14- Interlinking your other articles help bots to explore your blog/site.
15- Put your important keyword in ‘Alt’ attribute of image for better image optimization.
16- You can use your keywords in name of the image as well.
17- Use ‘Hyphen’ instead of blank spaces while naming an image or other file. It is better for SEO. E.g. ‘SEO-Tips.jpg’.
18- Don’t put too much images in a single article as it may increase your page loading time and that will give a bad effect on your on page SEO.
19- 2-3 lines just above the image are important for image SEO. Use these lines to describe the image.
20- Smooth navigation is also an important part of on page SEO.
21- Smooth navigation helps bots to explore your whole site easily.
22- There should not be any broken link in your site.
23- Broken links are bad for your on page SEO. It can hurt your ranking as well.
24- For quick indexing of your site, submit your sitemap file to webmaster tool of search engine.
25- Please ensure that there should not be any access restriction on your sitemap file.
26- Although Meta ‘Keyword’ tag is no more used by Google to decide your ranking in SERP but still some search engines use it. So don’t ignore it and put your keywords in Meta ‘Keyword’ tag appropriately.
27- Meta ‘Description’ tag is another important area of on page SEO. It improves your CTR.
28- Text length of Meta ‘description’ tag should be under 160 characters only.
29- If you are republishing content of an already existing article then add ‘canonical’ Meta tag to tell search engine about original source URL to avoid duplicate content penalty.
30- Long tail keywords (combination of two or more words) are easy to rank high in search engine than targeting a specific keyword.
31- Page layout also plays important role in your on page SEO. Your website UI should be ‘neat & clean’ and it should be responsive to other devices as well (e.g. Laptop, smart phones and tablet).
32- Include combination of your target keyword phrases in a page’s H1 and H2 tags.
33- Instead of using same keyword again and again in your article you should use synonyms of your main keyword. It makes your keyword placement more natural and it is good for SEO as well.
34- First 50 words are very important of your page. SEO suggests putting your main keyword in that.
SEO Tips – Off Page SEO
35- Off page SEO cover all SEO activities that you do outside of your website to improve its ranking in SERP.
36- Major Off page SEO activity is to get high quality backlinks (links from other websites to your websites/blog) for your website.
37- You can get natural backlinks from forums, directory submission, Press releases, Social book marking sites, social networking sites, local listing and yellow pages websites, guest posts and commenting on other blogs/websites.
38- Best way to get natural high quality backlink that can improve your website SEO exponentially is to create high quality unique and useful content that people like to reference in their article; because when people add your article/websites as reference then it consider a natural backlink and search engine likes such backlinks.
39- Recently search engine has started giving value to social signals (e.g. Facebook, like, share, comments or Tweets etc.)
40- Concept for social signal is search engine believes that the content which is shared and liked by people definitely will be of high quality so search engine has started counting social signal as ranking factor in their algorithms.
41- Add links of your social profiles on your website so that more and more visitor can connect you’re your social profiles.
SEO Tips – Concept of DoFollow and Nofollow links
42- Outgoing links (links from your site to other sites) with attribute <rel=’nofollow’> doesn’t pass any link juice from your site to other site.
43- Outgoing links (links from your site to other sites) with attribute <rel=’dofollow’> pass any link juice from your site to other site.
44- Incoming links (links from other sites to your sites) with attribute <rel=’nofollow’> doesn’t pass any link juice from other sites to your site.
45- Incoming links (links from other sites to your sites) with attribute <rel=’dofollow’> pass link juice from other sites to your site.
46- SEO suggests that we should maintain a proper balance between dofollow outgoing and dofollow incoming links.
47- Nofollow incoming link doesn’t pass links but it doesn’t mean that it is of no use. It helps bots to know about your site and help it to explore your site that is good for your site SEO.
48- All affiliate links on your site must be nofollow to avoid any link related penalty.
49- All sponsored ads and link must be nofollow otherwise Google can consider that you are involve in buy/sell backlinks that is against Google Guidelines and can badly affect your sites SEO.
SEO Tips – Backlinks
50- Core of search engine ranking algorithm and SEO revolves around backlinks (Link to your site from other websites).
51- ‘Anchor Text’ (visible part of a link) play an important role in any backlink.
52- SEO concepts suggest that backlink should be from similar niche sites (e.g. health blog should get backlinks from health blog only not from travel blog).
53- Backlink from high page rank and high authority sites boost your SEO exponentially.
54- Backlink creation is not a onetime task it’s a continuous process.
55- Don’t add thousands of backlink over night as it may put your site under search engine penalty.
56- Webmasters that focus on single keyword as anchor text on their thousands of backlink has been penalized by Google recently for over optimization.
57- SEO suggests that use different keywords or combination of keywords as ‘Anchor Text’ to bring anchor text diversity in your backlink profile.
58- A backlink consider as quality backlink if it has following qualities
- If it is from similar niche site.
- If it is from a high PageRank and Authority site
59- If a page has 10 outgoing links then Page Rank link juice will be divided equally into 10 links so try to get backlink from a site which has minimum outbound links.
60- Don’t buy/sell backlinks.
61- Avoid backlinks from any link building network as Google is totally against such link building networks.
62- Commenting on other’s blogs and Guest Posts are natural way to get quality backlinks.
63- Your sites Page rank depends upon number and quality of incoming links.
64- Dofollow and Nofollow both type of incoming links are important for your website/blog. Dofollow incoming links bring link juice to your domain that is good for your site SEO and Nofollow links help search engine bots to explore your site and it brings lots of referral traffic as well.
SEO Tips – Concept of NoIndex
65- If your site has a noindex Meta tag then no search engine will index your website. This is biggest SEO mistake done by most of webmasters.
66- If you want any specific page not to be index in search engine then add NoIndex Meta tag in the head section of its HTML.
Example – <Meta name=”robots” content=”noindex”>
67- Link with <rel=’nofollow, noindex’> value don’t pass any link juice and bot will not index that link as well.
SEO Tips – Tools that can help you to improve/analyze your SEO
68- Google Webmaster Tool (GWT) – It help to check your keywords ranking and backlink details.
69- ‘Disavow’ tool in GWT help to remove poor or spam backlinks to your sites. It helps you to protect your website from Negative SEO as well.
70- GWT tool has function that help you to de-index/remove your indexed page that you don’t want to be indexed or you have deleted from your site (to avoid 404 error).
71- Google Analytics is another helpful tool from Google that help us to measure our traffic, keywords, and traffic source.
72- Create account on different social networking sites (Google+, Facebook Fan page, Facebook groups, Tweeter to share links through tweets etc.) and promote your links/images to get better social signals that improve your off page SEO.
73- Google Keyword Tool – It help you to select most suitable keywords for your website.
74- Google Trend – It help you to get latest trends that people looking in search engines.
SEO Tips – Some advance SEO Tips
75- Use ‘301 redirect’ whenever you change your domain or URL structure. ‘301 redirect’ help you to transfer your link juice (Page Rank benefit) to your new URL.
76- Avoid multiple URL redirects (e.g. Domain ‘A’ to Domain ‘B’ and Domain ‘B’ to Domain ‘C’).
77- Set-up a usable ‘404 error’ page. Provide useful content and links to your pages on your 404 page.
78- Set Author markup to improve your Authorship. Google has started giving value to Authorship in search engine ranking algorithm.
79- For search engines ‘www.domain.com’ and ‘www.blog.domain.com’ are two different domains and both required two separate SEO profiles.
80- SEO suggests that it is much better to with a folder strategy than creating a sub domain to get root level domain authority benefit. E.g. www.domain.com\blog is better than www.blog.domain.com
81- A breadcrumb is also part of advanced website navigation that allows a user to see where the current page is in relation to the Web site’s hierarchy. It adds value for people visiting your site as they always aware about where they are. it is also add value to your SEO as it is keyword rich.
E.g. SEO – On-Page SEO – Image Optimization.
82- Optimize your site for faster load time by minimizing add-ons, heavy images, animations and flash etc.
SEO Tips – Do’s and don’ts while doing SEO for your website
83- Don’t copy and paste content from other websites.
84- Don’t use Black hat SEO techniques to get quick success (e.g. auto backlink generator software.).
85- Don’t participate in any link building networks.
86- Don’t get/give links from porn or gambling sites.
87- Diversify your backlink profile. Try to get different links from a wide range of IP addresses.
88- Don’t get link only for your home page; try to get links for your inner page well to improve your inner page ranking as well.
89- There is a thin line between ‘Right Keyword placement’ and ‘Keyword Stuffing’. Put your keyword naturally, don’t manipulate them.
90- Hidden text and links comes under black hat SEO. Don’t try to hide links using same text color as of background.
91- Don’t use cloaking (different content for human and search engine bot of same page) to optimize your page.
92- Don’t ignore errors and warning reported by Google Webmaster Tool. They are usually about accessing your sites. Resolve then and respond properly in GWT. If you ignore these errors then it may lead to bad impact on your ranking in SERP.
93- Do not try to manipulate your Keyword Density. If you write naturally Keyword Density will automatically be ideal one.
94- Title attribute of link and image has no SEO values now.
95- Don’t put your main keyword more than twice in your Title tag.
SEO Tips – Characteristics of SEO
97- SEO takes time to show you results.
98- SEO require continuous monitoring of search engine updates and implementation these change into your SEO strategy.
99- Every website is different so one SEO strategy that works well for one site doesn’t guarantee to work for another website as well.
SEO Tips – Success Mantra my 100th & 101th SEO Tips
100- Content is king and Search engine likes those sites which provide regular fresh content. So publish fresh and useful content regularly to improve your ranking in SERP.
101- Don’t write for search engines; write for humans because at the end only real human will read your articles not search engines.